Google Lens
2D Animation
This motion piece spotlights Google Lens' features, demonstrating how users can search, translate, and explore the world through their camera. Designed to captivate and educate, the animation integrates sleek UI recreations, vibrant visuals, and a clear call-to-action, staying true to Google’s branding.
Client
Google
Year
2024
Website Feature GIFs
Each animation was created in GIF format to showcase Google Lens features on the website. These short loops demonstrate key interactions in a simple, engaging way, optimized for fast loading and smooth playback across all devices.
Carousel for Social
This carousel was designed to introduce key Google Lens features through simplified visuals and clear copy, targeting short-form engagement.
Storyboard
Selected Styleframes
Bringing the Brand into the Frame
Using 2D camera tracking, I overlaid stylized vector elements onto real footage, turning everyday objects into simplified, Google-inspired illustrations.
This helped visually separate scanned items from the real world, reflecting how Google Lens transforms what you see into something instantly useful and recognizable.
Tap. Snap. Learn.
Animated walkthrough of Google Lens UI showing how the app guides users from opening the camera to identifying objects, designed as a visual instruction manual.